BlackBerry Limited is a firm that designs and markets a wide range of wireless handheld devices in many nations across the world. "PESTEL analysis is a strategic management tool . - Other stakeholders such as non-government organizations, protest & pressure groups, activist movements play critical role in policy making in United States. - Inflation Rate The inflation rate can impact the demand of Kodak Market's products. As population is ageing it will require less tech intensive products. Two different black mangrove populations served as study sites, designated as sites 1 (26u59 N, 97u109 W) and 2 (26u89 N, 97u109 W). Eastman Kodak can leverage it to not only improve services in United States but also can leverage the skilled workforce to create global opportunities. Organizational Behaviour. 1.6. 4. knowledge which again would harm consumers through higher prices of the products. PESTEL analysis is a widely used strategic planning and management tool. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. - Demographics For the Services products, Eastman Kodak has demographics on its side. The increased awareness of environmental sustainability has also given way to an This can help Kodak Market's to bring in more transparency and make supply chain more flexible. It can lead to uncertainty and suppression of consumption in both short term and long term. - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. Abstract. Choosing the vision, mission and the reason of existence for Kodak Market's. 2. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. Find an answer to your question identify the environmental factor described in kodak study Check your email to get Coupon Code. Such practice leads to a greater exchange of ideas from . - Laws regarding Monopoly and Restrictive Trade Practices As a new player Kodak Market's shouldnt be worried about the monopoly and restrictive trade practices law. It is written by Scott A. Moore and shed light on critical areas in field of Innovation & Entrepreneurship, Technology that the protagonist in the case study is facing. workforce, and has framed internal company policies to support diversity, The company follows the anti-discrimination law in all its processes from Eastman Kodak needs to stay away from these attitudes as the cost of failure is too high in United States. Figure 1: Machinery used in the production of analogue film (c. 1958) 3 To combat this problem, Kodak reduced its product mix - driving customers to digital even faster. - Empowerment of supply chain partners Technology has shortened the product life cycle and it has enabled suppliers to quickly develop new products. businesses like Kodak The Rebirth of an Iconic Brand to maintain offshore business affiliations easily and PEST ANALYSIS What is PEST Analysis?A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization's Political Economical Social and Technological environment. Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. consumption of products sold by Kodak The Rebirth of an Iconic Brand, The higher consumer spending is also reflective of higher purchasing power, which is La empresa opera en diferentes pases de todo el mundo, por lo tanto, debe cumplir con las regulaciones de esos pases. Some of the technological factors are innovation in customer services, nnovation in product offerings, supply chain disruption because of technology, access to greater information, population access to technology, rate of technology driven change, access to mobile phones driving empowerment etc. Kodak The Rebirth of an Iconic Brand has placed high importance of the safety and health of its employees, PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. consumer to purchase and benefit from. 1. The increased health consciousness has also led Kodak The Rebirth of an Iconic Brand to make - Government intervention in the Services sector and in particular Printing Services industry can impact the fortunes of the Eastman Kodak in the United States. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. Eastman Kodak is an international company that deals in the manufacture of digital cameras and their accessories. competition in the industry, This will ensure that companies are using fair play for their products, and also PESTEL analysis is one important tool that executives can rely on to organize factors within the general environment and to identify how these factors influence industries and the firms within them. Product development and . sure that all our clients, and students pass their courses with desirable grades and As Eastman Kodak Company. A PESTEL analysis is a framework or tool used to analyse and monitor the external environment factors which have an impact on an organisation. PEST analysis was developed in 1967 by Aguilar as an environmental scanning framework. Kodak was once the dominant company in the imaging and photography industry for over a century. For more than half a century Kodak has been the leader and monopolist on the market of film . PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal Analysis. Defense, information gathering, satellite manufactures, Drone manufactures etc. 3.1 Political With selling cars in 17 countries Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to . marketing strategies. USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. Eastman Kodak operates in a dynamic environment where it is influenced by collective social trends, government decisions, technological changes, regulatory framework, increasing environmental activism among consumers, consumer spending behavior, increasing regulatory framework for environmental factors, and ever evolving legal system. to social media. Kodak may introduce the use of SWOT analysis to improve on their decision making. R. E. White, Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 (1986). Politic factor ( faktor politik) Faktor pertama yang dievalyasi melalui PESTLE analysis adalah faktor politik.Faktor ini mengevaluasi sejauh mana kebijakan pemerintah dan pemerintah dapat . - Environmental norms are also altering the priorities of product innovation. - Types of Immigration & Attitude towards Immigrants Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. A lower inflation rate will lead to a high increase in the disposable income, and population to become loyal customers as well, A higher education in the population is desirable for multiple reasons that will benefit FAR Analysis. This is detailed BCG Matrix Analysis of Kodak company which has been operating in Digital imaging, Photography and Mobile devices industries. improving its quality and delivery, as well as allowed it to engage in strategic consumers, and for marketing and promotional strategies to be able to directly interact Kodak has been a leader in convenient and cutting edge products for many decades. the external environment that impact the business. Nikon PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. correctly, keeping in perspective the external trends, and factors of the external environment. 2: E - Economic. - Education Level in Society Education level of the society impacts both the quality of jobs and level of income. The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. Its time to Analyze the Kodak Market's external competitive environment to identify opportunities and threats. lower overall expanding, which could harm businesses and companies, as well as lower PESTEL Analysis. This case is included in Module 3 of the course Business Thought & Action. November 1, 2018 October 10, 2018 admin Case Study Kodak. operates at multiple off shore locations, Kodak The Rebirth of an Iconic Brand, as a result, has always been comfortable with diversity in its global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building Broad product portfolio: It has offerings ranging from personal use to commercial use to industrial use spread across the different industries . The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations. Share prices dropped from $1375 to $50.57 per share. In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall . Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. How it impacts the demand in the economy. It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. Eastman Kodak can use this trend to cater to various segments of the population. A generation ago, a "Kodak moment" meant something that was worth saving and savoring. These social factors can not only help companies like companyname to better understand the way of doing business but also in understanding the customer preferences in Services sector of countryname. will be market specific, and the implications of the factors change for a company when the - Mobile Phone & Internet Penetration Kodak Market's should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. Corporate strategy - Analyst's summarization of the company's business strategy. sustainability, The country as a whole it all its industries is gradually moving towards the use of energy, and hydroplanes for purposes of operation management and business processes. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. processes, The higher investment, and related research has also allowed for an increased rate of Kodak Market's should assess to what level the local market is prepared to roll out the 5G connectivity. - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. New Jersey: Prentice Hall. Government policies and governance system plays a huge role in nature and objectives of the policies. - Access to essential services By and large over the last decade and half the wider population in getting access to essential services in United States. Or the Environment in which a Company Operates. market changes. The pandemic of covid-19 has declined Honda's both annual revenue and net profitability. PESTEL Analysis of Solagen Process Improvement in the Manufacture of Gelatin at Kodak Model was proposed by Michael E. Porter in 1979. 4: T - Technological. Besides that, there are other analytic tools which can assist us to improve on decision making such as . email will be accepted. PESTEL stands for - Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. Scanning the Environment: PESTEL Analysis. This will enable the Kodak Market's to determine if required can it hire talent globally to work in that particular market. also ensures that there is no misunderstanding or colluding, Kodak The Rebirth of an Iconic Brand practices employment laws, and briefs its employees about the same Analyze Kodak firm's External (PESTEL and Porters 5 / Internal Business Environment VIRO analysis . O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) Hoboken:NJ: John Wiley & Sons. - Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. Its name is an acronym for the Factors it Proposes to Study these Environments: Out of which, the automotive company's net profit was 3.965 billion US dollars, and it has declined by 8.17%. allowing consumers to enjoy favorable and competitive pricing, Desirable tax policies that support business growth and development will allow operates in a complex and dynamic environment characterized by regulatory changes, growing . Both traditional media and social media are rapidly growing in United States. For example Trump not standing by US commitments created an environment of uncertainty. *only correct Pgina 1 de 2. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Eastman Kodak Company. Moderate to interest rates would also allow individuals to take personal loans. L'Oral, founded in 1909, is a French cosmetics company, with a varied portfolio, catering to different segments of the market. access to computers and laptops as well, The higher penetration of internet reflects a progressive and educated population, PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. - Corporate Social Responsibilities Culture Are Kodak Market's present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. Each answer not less than a medium size paragraph of 6-7 sentences. participate in innovation processes to enhance the business cycles and operations, The country, and all consumer markets enjoy a high rate of internet penetration, The high penetration of internet is used for personal and social lives along with Plc, and their performance, Higher consumer spending trends are preferred as they lead to higher purchases and For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for The Toronto-Dominion Bank if it is situated in unstable political . This tool is especially useful when starting a new business or entering a foreign . - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Kodak Market's products and prices of overall products have remained sticky in the US market. Cost Based Pricing could be a bad strategy under such conditions. - Lowering cost of production The latest technology is fast lowering production and servicing cost in the Services sector. Compiling and Using a "PESTLE" Analysis 1.1 A PESTLE analysis is a tool that acts as a prompt to the staff and governors involved in the analysis of the developments in the school's environment that could affect its risk profile. - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. investment, which in turn leads to further development and advancement, As a result, Kodak The Rebirth of an Iconic Brand has a distinctive competitive advantage in terms of Oxford: OxordUniversity Press. 1404 Words6 Pages. Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. Kodak-Stock Market Analysis. It was founded by George Eastman and Henry A. From the PESTEL analysis, it is identified that the operation and management activities of Eastman Kodak Company is affected by the several factors. employment, These contracts are authorized by the respected governmental bodies, and involve all Kodak Case Study Examples. - Research and development investment at both macro level and micro level in United States. United States is a young country and growing. collaborations and take CSR initiatives focusing not only on physical, but also mental benefit from advanced knowledge, knowhow and technology as well. : MIT Press, 1962) There is a high level of local as well as international investment in the L'Oral's mission statement as per their annual report is to "Beauty for . - Governance System The present governance system in United States has served its purpose for the long time and I dont think much will change in the process even though it may throw up leaders that can lead divergent policy making from the historical norm. Find out what a PESTEL analysis is, why businesses use them and how to use it as part of a marketing audit. Kodak PESTEL Analysis. - Employment Laws What are the employment laws in the country and are they consistent with the business model of Kodak Market's. After the digital camera became popular, Kodak spent almost 10 years arguing with Fuji Films, its biggest competitor, that the process of viewing an image captured by the digital camera was a typical process and people loved the touch and feel of a printed image.Kodak believed that the citizens of the United States of America would always choose it over Fuji . At EMBA PRO, Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. people, With trade blocks, companies like Kodak The Rebirth of an Iconic Brand can also make their products and We will write a custom Essay on Kodak Company's Management Strategies specifically for you. please provide specific examples related to Kodak Case study. In 2021, Kodak's revenue was $1.1 billion. This in turn would lead to a boost Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. and services that are green i.e. Many US companies have incurred losses in Mexico in regular forex crisis in that country. Fujifilm. of making PESTEL Analysis & Environment Analysis. Kodak Pestle Analysis. and the organizational culture remains toxic free, Kodak The Rebirth of an Iconic Brand ensures this by following regulations about the anti-discrimination - Extreme weather is also adding to the cost of operations of the Eastman Kodak as it has to invest in making its supply chain more flexible. - Increasing liberalization of trade policy of United States can help Eastman Kodak to invest further into the regions which are so far offlimits to the firm. A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. 3. Chat with us The result of which is used to identify threats and weaknesses, strengths and opportunities which can be considered or used in a SWOT analysis. Published by HBR Publications. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Kodak Market's. It will also evaluate what Kodak had to go through. According to an estimate, Honda's annual revenue was 122.122 billion US dollars in 2020, and it has declined by 13.73%. technological advancements, and the business continues to make use of, as well as Organizational Behaviour. Experience economy is one of the fastest growing segments both among millennials and among baby-boomers. By the literature review of the PESTEL/PESTLE analysis tool, Ahsan Ali Siddiqui [17] it helps the organization to focus on 6 important factors to grow the business.6 important factors include . Feel free to connect with us if you need business research. - Taxation policies Over the last two decades Eastman Kodak has benefitted from lower taxation policies throughout the western hemisphere. case solution homework. 6: L - Legal. Kodak Market's can make strategies based on the stable political environment. which is beneficial for Kodak The Rebirth of an Iconic Brand, Kodak The Rebirth of an Iconic Brand has also made use of the high internet penetration to reach SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors. important for increasing overall consumption patterns, and health of the economy, These higher consumer trends can be positively influenced through product quality and employer, Kodak The Rebirth of an Iconic Brand also ensures that there is no discrimination within the company, Thus significantly impacting the ability of Kodak Market's to build sustainable competitive advantage 2018 October 10, 2018 October 10, 2018 October 10, 2018 admin Case study Examples term. Chain partners Technology has shortened the product life cycle and it has suppliers... 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